Instead of trying to explain why USC GYM is great and that everyone in the area should join (you can check out the review section for that here) why don't we dive depper and find out the real reason people from all the world really join gyms, and why USC GYM provides results on each reason.
Part 1 -Education, Expertise and Trust
Why do people give up after contemplating a healthy lifestyle change? Confusion–it’s that simple. There’s so much information, advice and opinion available to the consumer—it’s easy to see why it can be so overwhelming. When potential exercisers meet with information overload, oftentimes the result is that they don’t take action at all. It’s just easier.
It’s clear that many people are still not exercising, so there’s a high probability that the next member will be a nonexerciser. Why does this person step through the front door? Primarily for the expertise the facility offers. It seems simplistic, but trust is essential when people perceive that they’re taking risks. Customers no longer want to be sold to; rather, they want to know that your service is a good fit and that you have their best interests at heart.
This may seem obvious, but it may not be the customers’ perception when they’re making a buying decision. If frontline staff are mainly motivated and/or directed to sell instead of educating potential members, the approach could appear inauthentic and hollow.
USC GYM make it's personal trainers available to answer the questions and concerns of new members and prospects. They will educate and empower all customers questions, and therefor more they get back in return.